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The lowest price per printed piece is not always the lowest-cost option for a business. A quotation for 5,000 brochures may show a much lower unit price than a quotation for 1,000. That looks attractive…
The format, paper, finish and design all influence the finished business card — from how it feels in the hand and how easily the information can be read to its overall visual impression. The paper affects…
A design can look flawless on screen and still create problems once it reaches production. A photograph may appear softer than expected, a background intended to run to the edge may leave a narrow white…
A catalogue is more than a collection of products. For many businesses, it is one of the most effective sales tools they produce. It introduces a brand, explains product ranges, supports sales meetings…
A brochure is ready, the layout has been approved and every photograph looks crisp on screen. Yet once the job is printed, some images appear soft or pixelated. The printing press hasn't introduced…
A brochure is often the first printed material a potential customer takes away after meeting your business. It may introduce your company at an exhibition, explain your services during a sales meeting…
A business preparing for a product launch, exhibition or marketing campaign often asks the same question: should we print brochures or flyers? Both are widely used promotional materials, both can communicate…
The design looked flawless on screen. The background reached every edge, the photographs filled the page perfectly and the approval process was complete. Yet when the brochures were delivered, a thin…
A well-designed print project is shaped by more than graphics, typography or colour. The paper itself plays an equally important role in determining how the finished product looks, feels and performs.…
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